National Women’s Soccer League and Anheuser-Busch‘s sports marketing team have partnered to leverage their combined connections and resources to expand the NWSL’s portfolio of partners and grow the sport of women’s soccer.
- Budweiser‘s “Future Official” campaign will call on businesses to become the next sponsors of the NWSL. The campaign gives fans the power to pre-order future official products of the NWSL even before a sponsor signs on. The Future Official e-commerce site and print, online and video ads starring Megan Rapinoe will facilitate pre-ordering of “Future Official” products from a wide range of available sponsor categories.
- To launch and drive awareness, a new short film – “It’s Worth Watching” – will air during Sunday’s matchup on ESPN. The spot, featuring a voice-over by NWSL star Megan Rapinoe, is directed to brands, calling on them to become official sponsors because “the more support the league gets, the more the world will watch. The more the world watches, the closer we get to an equal playing field.”
“When the USWNT returned from France, the next step was making sure fans continued to support women’s soccer on a year-round basis. And they answered our rally cry by supporting the NWSL with both record attendance and viewership this year,” said Monica Rustgi, vp-marketing for Budweiser. “Now, with the “Future Official Sponsor” campaign, we turn to other brands and encourage them to support the league like passionate fans.”