Bud Light Seltzer Hard Soda‘s Super Bowl commercial focuses on a group of friends who experience a blast of flavor after cracking open a can of Bud Light Seltzer Hard Soda, turning the nearby refrigerator into a portal to the magical world, “Land of Loud Flavors.”
To officially welcome fans into the “Land of Loud Flavors,” Bud Light Seltzer and Guy Fieri are offering one lucky consumer the chance to see their Name in the Big Game – Super Bowl LVI, forever immortalized in neon lights in both the “Land of Loud Flavors” and Super Bowl history. Now through February 8, fans can enter the “Get Your Name in the Big Game” sweepstakes by posting on social using #LandofLoudFlavors and #Sweepstakes or by entering at landofloudflavors.com.
“When fans think Bud Light Seltzer, they think big, bold, loud flavors that are consistently pushing the category and going above and beyond consumer expectations,” said Andy Goeler, VP-Marketing Bud Light. “There’s no more appropriate way to bring fans a taste of our latest innovation, Bud Light Seltzer Hard Soda, than by introducing our new universe “Land of Loud Flavors” on the biggest and loudest stage possible.”