Centerplate, the leading hospitality partner to North America’s premier sports entertainment venues, Ball Corp. and Bud Light agreed to bring Ball’s infinitely recyclable aluminum cups to guests at Hard Rock Stadium in Miami Gardens for Super Bowl LIV on February 2, 2020.
As a result, the aluminum cups will help eliminate more than 500,000 plastic cups annually from Hard Rock Stadium’s supply chain.
Ball designed the lightweight aluminum cups in response to growing consumer preference for more sustainable products. Centerplate, the exclusive catering partner for Hard Rock Stadium, is adopting the cups as part of the company’s Better Tomorrow 2025 goals and to help forward the venue’s broader mission to phase out 99.4% of single-use plastics this year.
As the NFL’s official beer and the presenting sponsor of the Super Bowl LIV cups, Bud Light is also doing its part to make a Better World and support Anheuser-Busch‘s ambitious 2025 sustainability goals.
“We’re excited to be working with likeminded partners to put sustainable solutions in the hands of football fans on this amazing stage,” said Adam Warrington, VP-Better World at Anheuser-Busch. “Bud Light has a storied history of celebrating NFL moments and we hope this will be the first of many occasions they can enjoy it from an infinitely recyclable cup.”
During the Super Bowl, 50,000 of the 20-ounce cups will be available in the clubs, suites and general concourse areas of the stadium.
After the game, the cups will continue to be available at Hard Rock Stadium throughout the year for Miami Dolphins games, University of Miami college football games, international soccer matches, concerts and all other events that take place at the global entertainment destination. Hard Rock Stadium became the first professional football arena to feature the aluminum cups at scale when it debuted them during the Miami Dolphins’ final home game of the season in December.