The design continues the brand’s half-century tradition of ice-inspired bottle designs.
“We added details, providing entry points into stories that give the brand meaning”- said Carmen D’Ascendis, senior vice president, global brand director, Finlandia Vodka.
The bottle’s distinctive ‘Flowing-Ice’ design allows the natural quality of the vodka to shine through while drawing inspiration from Finnish heritage, with the reindeer and Midnight Sun, embossed on the bottle’s shoulder. With a bold blue capsule, neck wrap and label, along with striking copper detail noting “Vodka from the Land of the Midnight Sun,” the new Finlandia Vodka bottle design stands out on the shelf and back bar.
With an enhanced wordmark font surrounded by rays of light emanating from the midnight sun graphic, each element collectively tells the rich story of Finlandia Vodka, Vodka from the Land of the Midnight Sun. The bottle evolution builds upon the founding principles of Finlandia Vodka – Luonto (Nature), Tislaus (Distillation), Muotoilu (Design).
Poland, Finland and Czech Republic will receive new packaging starting June 2018. Select countries in Europe will begin receiving the new packaging in December 2018. The U.S., Russia and other markets will begin receiving the bottle in June 2019.