Launching with three infused flavors: Watermelon Mule, Mixed Berry Mojito, and Strawberry Rosé; each flavor contains just 100 calories, 1 gram of sugar, and 2 carbs per can, so consumers can enjoy the full flavor of a mixed cocktail without breaking the bank on calories.
“Several chain retailers have communicated that they have been presented with over 50 new product entries into the Hard Seltzer category; we are very appreciative that the team at H-E-B believes in the innovation we are adding to the category to attract new consumers into this space with our cocktail-themed flavors,” said Vice President of Sales Jeff Chassner.
Despite being new to the category, Brizzy plans to add a fourth flavor, Blood Orange Mimosa, to its lineup in the coming months. Additionally, in 2020, the brand will roll out a comprehensive cause marketing program benefitting hunger and poverty causes nationwide. On the future of the seltzer category as a whole, Robson adds, “It’s huge. It [seltzer] has completely taken over craft beer and I can’t see it slowing down any time soon. In my opinion, I see it going beyond U.S. markets and going global.”
Brizzy Seltzer Cocktail retails at $9.99 for a 6-pack and $14.99 for a 12-pack.