A recent Nielsen study found nearly half of U.S. consumers over 21, and two-thirds of millennials, say they are making a conscious effort to reduce their alcohol consumption.
Seedlip’s addition to Breakthru Beverage Group‘s Illinois portfolio supports the growing non-alcoholic trend by bringing three non-alcoholic spirits — Garden 108, Grove 42 and Spice 94, all of which have no alcohol, sugar, calories, or allergens — to market.
“Our mission at Seedlip is to solve the dilemma of ‘what to drink when you’re not drinking’. We strongly believe this partnership with Breakthru will help us achieve maximum exposure in a market that is craving alternative cocktail options,” said Seedlip founder, Ben Branson.
“The demand for beverages with natural ingredients remains strong, which is why Seedlip is such an excellent fit for this segment of consumers,” said Natalia Cardenas, Beverage Development Manager at Breakthru Beverage. “People are taking a greater interest in what they are putting in their bodies. The quality, ingredients, and creative process play a much larger role than ever before. As a whole, consumers are trying to be healthier and we at Breakthru pride ourselves in being responsive to such trends by introducing innovative options.”