Boodles British Gin is marking the Royal Wedding with the unveiling of its new campaign celebrating a modern era of etiquette and style with a respectful nod to Boodles’ British heritage.
From what to wear to a wedding to the best way to drink a cocktail and shake a hand, The New Proper leaves no old school tradition unchallenged as Boodles Gin ushers its stodgy ways into the twenty-first century.
To kick off the campaign, Boodles Gin will release “The Boodles Guide to The New Proper” – a how-to video series featuring Etiquette Expert Myka Meier and World Sartorialist Mobolaji Dawodu guiding viewers through modern tips and etiquette tricks relevant to current culture including wedding do’s and don’ts, proper dining, men’s style tips, cocktail etiquette and more.
“I approach etiquette as being kind and respectful to everyone around us,” says Meier. “The old rules of being stuffy and exclusive are no longer appropriate. Etiquette is more about emotional touches and social skills to go anywhere and do anything.”
Throughout the season, Boodles Gin will also be sharing reimagined classic British cocktails. From a new take on a classic Gin Fizz to a Bramble fit for those sixth in line to the throne, Britain’s classics will be given a new twist for today’s modern drinking occasions.