The Elysian Collection (“Elysian”) is a new, ultra-premium label from hand-selected lots of organically farmed grapes.
The Elysian Collection offers elevated wines from certified organic grape. The collection’s inaugural wine is the 2016 Elysian Collection Merlot, a blend of organic grapes from hand-selected lots, including estate-grown fruit. With a suggested retail price is $25, Elysian Merlot is available online and will soon be available in select markets across the country.
“Consumers today are becoming more selective about the wine they consume, and that means better understanding farming practices and knowing the purveyors are good stewards of the land,” said Stephanie Peachey, vice president, luxury portfolio at Fetzer Vineyards, which crafts Bonterra. “Bonterra has been farming organically for 30 years, and the time felt right to launch a new wine label that highlights this heritage of thoughtful farming while also showcasing the outstanding quality of organically farmed wines.”
Elysian: The Name and Label Design
Elysian refers to pastoral locations such as Bonterra’s organically farmed vineyards, in which animals, including sheep and other life forms, create a vital network of biodiversity that enhances soil and grape quality. The Elysian Collection Merlot’s striking label is deep black in color, free of copy, and focused on a dramatically illustrated sheep framed by organic imagery. The label, coupled with a non-traditional bottle shape for Merlot, offers a design-forward, modern and disruptive take on the traditional varietal.
“We chose to launch with a Merlot as this varietal is among our most dynamic expressions, thanks to our incredible organic vineyards and the talent of our winemaker, Jeff Cichocki,” Peachey explained. “Additionally, Merlot remains one of the most food-friendly, delicious and crowd-pleasing wines.”
“We’ll be adding new varietals before long to enhance the collection,” Peachey added.