Bonterra Organic Vineyards, America’s leading purveyor of organically farmed wines, introduces Young Red, a fresh take on the chilled red trend.
Propelled by rosé wine’s unequivocal momentum, Young Red balances the body and structure of a red wine with the dryness and refreshing profile of a white.
Bonterra’s newest introduction answers the call for approachable, lighter-bodied reds and is now available nationwide in both traditional 750ml bottles and four-packs of popular 250ml cans.
Rosé’s phenomenal rise signals a positive reception for chilled reds, which offer a similar style to rosé and whose fans show strong shared interests with rosé fans. Online interest in chilled reds underscores similar momentum, with growth in online conversations around the topic of chilled red wine growing by an average of 12.7% annually between 2016 and 2019. Against this backdrop, the Organic Trade Association reports that the U.S. market for organic products grew an incredible 127% between 2009 and 20184—heralding a bright future for a chilled red from organically farmed fruit.