The new wine label, Diving into Hampton Water, will debut in the Spring and be priced at about $25.
The venture was inspired by Bon Jovi’s son,
The idea to create a wine, emblematic of a bon vivant lifestyle, emerged during time spent in the Hamptons, between Bon Jovi and his son, Jesse Bongiovi, a former Notre Dame football player.
Rosé, a popular drink for the Bongiovi’s, had initially been dubbed ‘pink juice’ by Bon Jovi, until Jesse and a friend inadvertently coined the name, Hampton Water, and an idea was born.
Bon Jovi and Jesse began exploring this idea as a real enterprise, designing bottles and building on concepts.
They were eventually introduced to Gérard Bertrand by a mutual friend and the three quickly developed a shared vision, to create a unique rosé, uniting the essence of the relaxed lifestyles of the Hamptons and the South of France.
“We’d tried rosé from everywhere,” says Jesse. “But when we visited Gérard, we realized that there is an entire coastline in France that is producing some of the best-kept secrets on Earth.”
Diving into Hampton Water is described as a fresh and lively rosé, with distinctive minerality, featuring Grenache, Cinsault and Mourvèdre, grape varieties characteristic of the French Mediterranean region.