Philadelphia Distilling introduces the brand’s first new product since 2018, Bluecoat Gin for Seltzer. The product is expected to land on shelves in July and will initially be available in PA, NJ, DE, MD, and Washington, D.C.
It’s being described as “the one-step answer for consumers looking to elevate from drinking to cocktailing.”
“Hard seltzer is a white-hot trend at the moment,” says Andrew Auwerda, founder/CEO, with hard seltzer sales up 600% in the past two years, “but we see room for improvement both on the consumption experience and the flavor profile. For a newer generation of drinker, hard seltzers are as ubiquitous as beer, and in some cases what they think of when they think of ‘cocktailing.’ But as more and more people entertain at home, there’s room in the marketplace for an elevated seltzer experience beyond just cracking open a can for your guests or pointing to the cooler. We think Bluecoat Gin for Seltzer is that answer.”