Black Death Vodka is rising from the dead. The product which launched globally in 1987 and was selling more than 120 million bottles and cans before it was attacked by the former Bureau of Alcohol, Tobacco & Firearms, the predecessor of the current Tax & Trade Bureau, for its label featuring skulls.
Now it’s back on shelves in New York, New Jersey and soon will be on the West Coast.
“Now is the right time for Black Death to return,” says Bob Miller, Chief Commercial Officer for Black Death Drinks. “On our first rodeo in the 1990’s people really were not as mentally liberated as they are now. Today, almost everybody has a personal opinion they are not afraid to air and tattoos and skulls are mainstream, whereas in the 1990’s they were symbols of rebellion and angst.
“We have been copied hundreds of times as other brands try to capitalize on our image. Black Death Vodka has an incredible history and the authenticity of who we are and what we stand for make it the perfect time to return to the States,” Miller says.
“We were the first spirit to have a manufacturers warning, the first to communicate Don’t Drink and Drive, the first to use curvy girls, gay people and transvestites in our ads, the first beverage to support disabled persons, the first to run ads in communist countries saying we stand against communism and the first spirit brand to run ads supporting the worldwide fight against AIDS,” Miller added.