Celsius Adds A-B Wholesalers
Celsius Holdings, Inc., maker of Celsius, a leading global fitness drink, said it secured additional distribution agreements with distribution partners in the Anheuser-Busch InBev network.
The company also announced it has secured distribution agreements with distribution partners in the Keurig Dr Pepper and MillerCoors networks, opening new regions as the company continues to build a national distribution network.
“Growing demand for our proven fitness drinks and well-coordinated efforts by our sales team is laying the groundwork for a best in class DSD network for Celsius,” commented John Fieldly, President/CEO.
Through these new partnerships, Celsius added independent Anheuser-Busch wholesalers Pepin Distributing, Hensley Beverage Co. and Tri-City Beverage, bringing the company’s distribution agreements within this wholesaler network to six.
The company’s expansion into the Keurig Dr Pepper independent network includes four independent wholesalers within their network, Carolina Beverage, Piedmont Beverage, Quality Beverage and Choice Beverage USA, securing complete direct store distribution “DSD” coverage in North Carolina and South Carolina.
In addition, the company added LDF Sales & Distribution and DET, both independent wholesalers in the MillerCoors network and independent wholesaler All Brands Distribution.