BevStrat has primed its sales teams in Illinois, New York, New Jersey, California, and Florida with an increased set of marketing tools to support suppliers and retailers in the off-premise channel. This includes updated analytics to track supplier activities in market and responding to states relaxing shipping laws to back fill revenue lost from on-premise closures.
Brian Rosen, founder/president, predicts simple home cocktail-making, the acceleration of the ready-to-drink category, and the invention of new off-premise selling channels such as mobile apps and off-premise specific selling websites will define the adult liquor channel coming out of the pandemic.
“With distributors under great pressure to sell existing inventory, new and emerging brands will be challenged from traditional distribution,” explains Rosen. “BevStrat’s dynamic team of professionals remain dedicated to the off-premise community nationally and have been further educated on how to work with suppliers and buyers during this massive channel shift. Buyers are showing a strong desire for individual brands, and we have analyzed distribution needs for smaller brands that are the backbone of the independent retailers’ path to financial survival. We believe that BevStrat offers a solution for a healthier retail sales outlook in the face of on-premise closures.”
Prior to founding BevStrat, Rosen was a partner in PriceWaterhouseCoopers’ Retail Performance Improvement, CPG and Adult Beverage practice and Chief Executive Officer of Sam’s Wines and Spirits, a $100 million independent beverage alcohol retail chain.
BevStrat services clients come from all over the United States, Europe, Australia, South America, Italy, and Europe.