Hannaford comes to Bev from Casamigos where she was Vice President of Sales and played a pivotal role in the company’s exit for $1 billion. Hannaford has helped businesses successfully launch products in major U.S. markets, expand distribution, develop tailored sales programs as well as help build and grow talented teams. Beyond Casamigos, she brings experience across the spirits category, including positions with Stoli Group, DeLeon Tequila, Peligroso Spirits and Hawaii Sea Spirits.
Bev’s first product is the refreshingly crisp and dry, canned California rosé wine made with the highest quality grapes from the central coast of California. This proprietary blend has bright aromatics of strawberry, raspberry, white peach and watermelon. Made specifically for a can, every can of Bev has 11.9% ABV, 0 grams of sugar, and 3 grams of carbs. Bev is currently available in California and Nashville as well as available online nationwide.