Townsend “Towny” Lunsford, founder of Belle Premium American Vodka, says the Warrenton, Va., spirit is partnering with Mindi Abair, of Mindi Abair and the Bookshakers. Abair is a two-time Grammy nominee saxophonist/vocalist.
Through their #BelleRisin and #BadAssBelle campaigns, Lunsford seeks to highlight women doing extraordinary things.