After a period of decline, volume bounced back and almost completely replaced what was lost two weekends back, BeerBoard reports. For the weekend of Nov.4-7, Volume was up 6.1% (after dropping 6.6% the weekend of Oct 21-24). Looking back on the previous five periods, Volume has been -6.6%, +4.7%, +13.7%, +10.8% and +3.8%. Eight of the 10 states tracked saw growth, paced by Illinois (+9.5%), Florida (+7.4%) and South Carolina (+7.1%).
Percentage Taps Pouring jumped up to 75% on the weekend. Seven of the 10 states tracked saw a climb on the weekend, led by Illinois, Nevada and Tennessee, which each climbed 3%.
Like Volume, Rate of Sale rebounded and took back everything it lost from the period prior (and a little more). For the weekend, ROS was up 4.9%, growing for the fifth period out of the last six. Eight of the 10 states tracked saw a positive return on the weekend, led notably by South Carolina (+8.4%) and Georgia (+7.7%)