BeerBoard to Provide Data to Molson Coors

BeerBoard will provide Molson Coors Beverage Co. with real-time analytics and insights, “allowing our team to make the most efficient and effective assortment and promotional recommendations,” said Chris Gick, VP-Sales, National Accounts for Molson Coors. “BeerBoard is a great resource our team will leverage to help retailers grow the size and value of their beverage category.”

Molson Coors will receive BeerBoard’s proprietary data and analytics for on-premise retail locations, driven by a customized reporting platform. Molson Coors will also have access to product visibility and movement across the full LBW. Reporting features include actionable insights, tap/share distribution, packaged product sales, brewery snapshots and market trends and rank. It will be utilized by the supplier’s staff from senior management to field sales people.

In addition, Molson Coors will continue introducing BeerBoard’s SmartOrders technology to its many partners. SmartOrders digitizes many of the interactions between retailers, distributors and suppliers. It is designed to be used by retailers and distributors of every size and consolidates ordering and inventory for liquor, beer and wine, while improving full bar operations.   

“BeerBoard is proud to welcome Molson Coors Beverage Company, a global leader and home to some of the most iconic brands in the beverage industry, as our newest supplier partner,” said Mark Young, eerBoard’s founder/CEO. “Molson Coors’ use of technology and insights shows a commitment toward continued growth and innovation. From our platform, Molson Coors will receive unprecedented visibility for on-premise brand activity and help them to be proactive in the ever-changing retail landscape.”