It’s the first and highly anticipated product release from Freddie Noe, eighth generation Beam family member and son of current Beam master distiller, Fred Noe. The debut of Little Book marks an exciting step forward for the next generation of Beam family whiskey makers.
Named after the childhood nickname given to Freddie by his grandfather, the legendary master distiller, Booker Noe, Little Book is an annual, limited release series that will feature a new and unique blend each year, presented uncut and unfiltered. Guiding each year’s release will be Freddie’s passion for crafting high-quality, interesting blends different from anything else on the market.
“I’m humbled and honored to share Little Book with the world,” said Freddie, who currently serves as the distillery’s fermentation manager. “When I joined the family business five years ago, I told Dad I wanted to learn everything there was to know about making whiskey. Along the way, I discovered I’m particularly fascinated by the endless taste profiles that can be created through blending. I’m excited for whiskey fans to taste the first batch of this annual release, and I look forward to sharing new, one-of-a-kind blends every year. It’s a real honor to carry on my family’s legacy, and I hope I’ve done them proud.”