Beam Intros DtC Whiskey Membership

James B. Beam Distilling Co. introduces Barreled & Boxed, a new membership program that will deliver some of the distilling company’s most exciting releases straight to the doorsteps of consumers in select states, where legal.

Each seasonal Barreled & Boxed shipment will include two unique bottles ranging from the best of super premium whiskey to limited-time-only releases to the never before bottled.

At launch, Barreled & Boxed will be offered in very limited quantities, with memberships available to 500 fans in eligible zip codes within Kentucky and Washington D.C. Expansion of the program is planned for 2022 and in years to come.

Every three months, members will receive two unique whiskeys from the James B. Beam Distilling Co.’s portfolio of coveted specialty liquids and new-to-market innovations. The inaugural Barreled & Boxed experience, which members will receive in September, will include Little Book Chapter 5, “The Invitation,” the recently launched fifth chapter in Freddie Noe’s  Little Book Whiskey series, as well as some of the very last bottles of Little Book Chapter 1, “The Easy,” which was originally launched in 2017.

Membership also includes a behind-the-barrel look at the featured whiskeys, with access to a live virtual tasting event with Freddie Noe, a complementary VIP tour of the new James B. Beam Distilling Co. campus experience upon its reopening later this year and invitations to member-only events. Once enrolled, participants will remain enrolled until they opt out, and pricing will vary with each delivery pending the premium whiskeys included.

 

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