BayouRum (Stoli Group) rebranded its award-winning portfolio of Louisiana rums and launched Bayou Single Barrel Batch 001 and Bayou XO Mardi Gras.
“Our vision for BayouRum is to become the leader and benchmark of high-end sipping rums in the fastest growing segment in the industry. We are committed to our Louisiana roots and work from start to finish with our distillery team on creating exceptional rum. With the launch of XO and Single Barrel, dark spirit consumers will finally have a serious offer from the U.S. in the super-premium sipping rum space,” said Stoli Group President and Global CEO Hugues Pietrini.
Alongside other products from the Stoli portfolio, the rebranded Bayou Rum is being introduced to the duty-free community this week, October 1-5, during the TFWA World Exhibition & Conference in Cannes, France.
Next week, Oct. 8-10, Bayou Rum will exhibit at the Bar Convent Berlin in Germany, where the brand will introduce its new packaging – with a focus on the Louisiana provenance and craft distilling traditions – to the international bartender community.