Basil Hayden Offers Subtle Smoke

Basil Hayden (Beam Suntory) challenges the notion that smoky spirits are harsh with its newest ultra-premium bourbon and limited time offering, Basil Hayden Subtle Smoke. (SRP: $49.99)

“Basil Hayden Subtle Smoke is reimagining how smoky spirits can taste,” says Freddie Noe, eighth generation Beam Family distiller, explaining that Basil Hayden Subtle Smoke is crafted differently from most other smoky spirits.

The steps to create this unique bourbon begins with toasting and lightly charring a secondary barrel. Afterward, hickory-smoked chips are delicately ignited at a constant feed to produce smoke, which is then pumped into the barrel, resulting in soft, charred notes. This six-month secondary aging process is said to provide a smoother, more subtle take on smoky spirits, and creates a  sophisticated, yet approachable introduction to both bourbon and Basil Hayden.

“Basil Hayden Subtle Smoke is proof that bourbon can be complex and smoky, but doesn’t need to be harsh,” said Jonathan Marks, Senior Brand Director for Global Small Batch Bourbon at Beam Suntory. “We look forward to bringing new members into the Basil Hayden family with this bourbon that provides a subtle invitation to smoky spirits in a way that only Basil Hayden can.”

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