The new four-part We Stan for Her series is centered around the unique beauty experience of Black women in America. In the series, Jordin Sparks, Ashley Everett and Melissa Butler each share their personal journeys, challenges and wins that will make viewers laugh, relate and learn.
The #WeStanForHer campaign aims to demonstrate Barefoot’s continued commitment to Black women and builds upon last year’s Project Purple Light, which celebrated Black women as art by crowdsourcing user-submitted content that was featured in a live and digital art gallery.
Produced by Stony & Yates, each We Stan for Her episode focuses on a key topic, including:
- Crowns on Our Head: Sharing perspectives on natural hair versus other hair styles.
- Our Beautiful Story: How heritage and upbringing contribute to beauty preferences and routines.
- Thriving Queens: Examining Black representation in the beauty industry, while also exploring beauty standards in the workplace.
- Self-Love: Discussing the concepts of self-love, self-acceptance and feeling confident and beautiful from the inside out.
The series openly examines the culturally unique experience of this community, and these discussions create a forum for Black women to share personal perspectives and challenge the perceptions of beauty, while showcasing a community that is often critiqued and overlooked.