Barefoot (E&J Gallo) launches a 2021 Barefoot Bubbly Pride Collection with proceeds benefitting Free Mom Hugs (FMH) and the National Center for Transgender Equality (NCTE).
“Barefoot has supported and advocated for the LGBTQ+ community for more than three decades and will continue to be an ally of the community and what Pride stands for. We support inclusion of all, and our LGBTQ+ initiatives exist precisely so we can contribute to creating safer, more welcoming spaces for the community,” said Vice President of Marketing for Barefoot Wines, Anna Bell.
The 2021 Barefoot Bubbly Pride Collection
The Barefoot Bubbly Pride Collection features two vibrant new designs inspired by the pink, white and blue transgender Pride flag and the historical rainbow Pride colors. Both bottles feature an all new varietal: Barefoot Bubbly Sweet Rosé. Proceeds from each case of Barefoot’s Pride packaging benefit Free Mom Hugs and the National Center for Transgender Equality. The Barefoot Bubbly Pride Collection is now available to purchase on The Barrel Room and at stores nationwide for an SRP of $9.99.
Free Mom Hugs
Barefoot renews its ongoing partnership with Free Mom Hugs, a non-profit organization consisting of parents and allies who love the LGBTQ+ community and work toward full affirmation and equality. Proceeds from each case will go to Free Mom Hugs to support their signature tour to celebrate Pride virtually, as well as their national Pride ride, and nomination relief packages, during the 2021 season.