The new campaign, “Pass the Beat,” features the song, “Make It Hot,” featuring Major Lazar and Brazilian pop sensation Anitta.
The Spanish-language song, debuting today on all music platforms, mixes in Anitta’s sultry vocals with Major Lazer’s colorful, dancehall-inspired beats.
“Make It Hot” is the latest evolution of Bacardí’s partnership with Major Lazer (Diplo and Walshy Fire) – now in its third year. In “Pass the Beat”, the new brand campaign, Anitta and Major Lazer visually reenact the process through which artists inspire other artists, passing on their energy and creativity from one to another. The new song is the perfect embodiment of the brand’s overarching “Do What Moves You” campaign, which pays homage to the contagious energy you feel when you blend great music, vibes from the crowd and Bacardí rum.