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Author Archives: Joel Whitaker
Heineken Tackles Gender Bias in Soccer
Heineken launched a new program to tackle gender discrimination in soccer, something two-thirds of women in soccer say they have experienced. Heineken’s first move is to address inaccurate statistics present across the internet that are often the source of the … Continue reading
Posted in Corporate Social Responsibility
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Busch Light Limited Edition ‘For the Farmers’ Cans
From May 16 through July 3, consumers can purchase 24- or 30-pack cases of 12-ounce Busch Light cans with farming graphics featuring the John Deere log and equipment. For each case sold, Busch Light will donate $1 to Farm Rescue, … Continue reading
Posted in Packaging
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Traverse City Unveils American Lakeside Peach Whiskey
The new Traverse City Whiskey Co. infuses the best flavors Michigan has to of fer with premium bourbon, adding hints of maple, sweet cream and brown sugar. Michigan peaches are delicate and sweet, surprisingly resistant to the harsh Northern Winters, and … Continue reading
Posted in New Products
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Chicken Cock Release a Rye Finished in Caribbean Casks
Chicken Cock releases Island Rooster Rum Barrel Rye, a new limited-edition release that Chicken Cock’s Kentucky Straight Rye Whiskey and is finished in Caribbean rum casks for at least six months. Island Rooster has a 95% rye and 5% malted barley mash … Continue reading
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Who & What —
Log Still Distillery and Dant Crossing hire Meredith Moody as chief experience officer. Most recently served as Homeplace development director for Sazerac Co., where she was responsible for creating the tourism experience at Buffalo Trace Distillery, Barton 1792 Distillery, A. Smith … Continue reading
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What We’re Reading —
An Alcademics Study of Liquor Bottle Weights The larger the bottle, the less weight per volume of liquid. Sometimes by a lot — sometimes not so much. (Alcademics blog).
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