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Author Archives: Joel Whitaker
Tennis Legend John McEnroe to Play Himself, Thanks to Michelob Ultra
Michelob Ultra is inviting legendary tennis player John McEnroe to look back at his amazing accomplishments by playing against five versions of himself from pivotal moments his career in a real-time tennis match. To select the dates for John’s digital … Continue reading
Posted in Marketing
Tagged Michelob Ultra
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Economy Watch: Full Order Books, Rising Energy Prices = Continued Growth: ING
ING Economics is projecting second-quarter GDP will top 3%. Output rose 1.1% month-on-month in April versus the 0.5% consensus with manufacturing up 0.8% (consensus 0.4%), utilities up 2.4% and mining up 1.6% with oil and gas drilling up 3.2%. Manufacturing … Continue reading
Posted in Economic Outlook
Tagged ING
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DISCUS, Pronghorn Join to Boost Black Hiring
Pronghorn and the Distilled Spirits Council of the United States (DISCUS) announced a partnership to increase hiring from within the Black community among leading spirits suppliers. According to Pronghorn research, while Black Americans represent 12% of alcohol consumers across categories, they … Continue reading
Posted in Corporate Social Responsibility, Spirits
Tagged Distilled Spirits Council of the U.S., Prongorn
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Starward Intros Octave Barrels to U.S.
Starward Octave Barrels is an Australian single-malt whisky, taking some of the world’s oldest Shiraz plantings from Australia’s oldest family-owned winery and taking these barrels to create a world first Single Estate Australian Whisky. This is the first release in … Continue reading
Avaline Debuts Its First Chardonnay
Avaline introduces its first Chardonnay (13% ABV, $28). “We wanted to craft a wine for lovers of crisp whites that was suitable for every occasion. The result is this new, bright Chardonnay – a versatile sip that we think just … Continue reading
Evan Williams to Feature American-Made Heros on Bottles
The Heaven Hill brand named six veterans as American-Made Heroes. Since inaugurating the program in 2015, Evan Williams has recognized 48 veteran heroes on its American Hero Edition bottles and has donated $450,000 to nonprofits supporting the veteran community across the … Continue reading
Posted in Marketing
Tagged Evan Williams
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