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Author Archives: Joel Whitaker
Ray Herrmann, Breakthru Beverage Chairman Emeritus, Dies at 100
A century after he was born, and less than a month before he would have turned 101, Ray Herrmann, chairman emeritus of Breakthru Beverage, has died at home in New York City. His wife, Marianna, was at his side. He initially worked … Continue reading
Posted in Uncategorized
Tagged Raymond Herrmann
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What Wine Drinkers Know About Wine is Declining
Research from Wine Intelligence shows that the breadth of wine knowledge among wine drinkers is gradually decreasing, as consumer knowledge of varietals, wine-producing origins and wine brands reduces. At the same time, consumer confidence in wine – which was historically … Continue reading
Posted in Wine
Tagged Wine Intelligence
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Jack Daniel’s Sponsors Climate Pledge Arena, Seattle Kraken
Climate Pledge Arena and the Seattle Kraken named Jack Daniel’s Tennessee Whiskey as the Official Whiskey of Climate Pledge Arena. The agreement also includes a new Jack Daniel’s Old No. 7 Bar on the main concourse of Climate Pledge Arena. … Continue reading
Posted in Sponsorship
Tagged Climate Pledge Arena, Jack Daniel's, Seattle Kraken
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Batiste Rhum’s Process Footprint Validated as Climate-Positive, 1st in Bev/Alcohol Industry
Batiste Rhum, which calls itself “the First Sustainable American Craft Rum,” said its proprietary rum production process, from ground to finished bottle, has been rigorously reviewed and validated as being carbon-negative by Third Partners, a boutique management consultancy working for … Continue reading
Posted in Corporate Social Responsibility, Marketing
Tagged Batiste Rhum
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Kendall Jenner’s 818 Tequila Now in 9 States
After launching in February, the brand has quickly expanded its offerings into Arizona, Georgia, Florida, Illinois, New York, New Jersey, Nevada, and Texas following its regional launch in California.
Posted in Distribution
Tagged 818 Tequila
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Coors Light, Miller Light Turn Promo Plans to Football
For the last four weeks ending Aug. 8, Coors Light and Miller Lite have cumulatively picked up a 0.2 volume share of the premium lights segment, according to IRI multi-outlet and convenience store data. That’s mostly from chief competitor Bud … Continue reading
Posted in Marketing
Tagged Coors Light, Miller Lite, Molson Coors
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