Author Archives: Joel Whitaker

New Spirits Brand, Bahnbrëcker

Posted on September 1, 2021 by Joel Whitaker

A new spirits brand, Bahnbrëcker, based in New Braunfels, Tex., will enter the marketplace with Slow River Blend, the first-ever Hefeweizen-style whiskey. Slow River Blend will be available in bars, restaurants and liquor stores throughout Texas and for nationwide shipping starting Sept. 15, 2021. The company calls Slow River Blend “an … Continue reading →

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Castle & Key to Sponsor Bourbon Stakes

Posted on September 1, 2021 by Joel Whitaker

Castle & Key Distillery, a popular Central Kentucky distillery destination, will sponsor the $200,000 Bourbon (G2), a Breeders’ Cup “Win & You’re In” event to be held Sunday, Oct. 10 as part of Fall Stars Weekend at Keeneland. The Castle … Continue reading →

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As U.S. Marks National Bourbon Month, DISCUS Calls for End to Retaliatory Tariffs

Posted on September 1, 2021 by Joel Whitaker

September is National Bourbon Heritage Month, and Distilled Spirits Council of the U.S. marked the occasion, noting that consumer interest in the category has soared in recent years. In 2020, more than 28 million 9-liter cases of American Whiskey were sold in … Continue reading →

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Adults Want Alcohol-to-Go to Be Permanent

Posted on August 31, 2021 by Joel Whitaker

Most adults in states that allow alcohol beverages with takeout and delivery orders would like to see it continued on a permanent basis. That’s the conclusion of a survey incorporated in the National Restaurant Association‘s midyear report.  The study calls alcohol-to-go … Continue reading →

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Breakthru Beverage Names Tom Bené to Succeed Greg Baird

Posted on August 31, 2021 by Joel Whitaker

Breakthru Beverage Group, a leading North American total beverage alcohol distributor with operations across the United States and Canada, today announced the Board of Managers has appointed Tom Bené as President and CEO, effective October 4, 2021. Most recently, Tom was President/CEO of the … Continue reading →

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NBWA Beer Purchasers’ Index Sees FMB/Seltzer Plunge

Posted on August 31, 2021 by Joel Whitaker

National Beer Wholesalers Association’s  (NBWA) Beer Purchasers’ Index (BPI) for August  overall index of 74 matches the August 2020 reading of 74. But, the components that make up that aggregate reading are very different. Most importantly is the dramatic change … Continue reading →

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