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Author Archives: Joel Whitaker
Alcohol Use Increased During Covid Pandemic: Study
That old saw about people not drinking more when times get tough (they just lower the price point) may not apply during economic challenges, but it’s not true when those hard times are a result of a global pandemic. That, … Continue reading
Posted in Marketing, Research
Tagged alcohol dependenc
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Cava Discovery Week Returns to NYC
Cava Discovery Week in the USA will launch on Saturday, October 9, kicking off a week-long series of celebrations for wine lovers to sample an array of top quality Cavas at some of New York City’s most celebrated restaurants and bars. From Saturday, October 9 to Sunday, October … Continue reading
Diageo Honors Hispanic Contributions
Diageo selected local food trunk vendors in New York, Chicago, Houston and Miami, paired them with artists of Hispanic descent who will revitalize their trucks with murals celebrating the heritage and story of the vendor. For an idea of how … Continue reading
Posted in Marketing
Tagged Diageo, Johnnie Walker
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Heaven Hill Strike Enters 4th Week
Union members say more than 20 striking workers have already left for other opportunities. It appears the United Food & Commercial Workers union that represents Heaven Hill workers and the distillery are at loggerheads. At least for the moment, it … Continue reading
Posted in Labor Employment news, Spirits
Tagged Heaven Hill
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Topo Chico Hard Seltzer To Release Margarita Hard Seltzer Variety Pack In 2022
Molson Coors Beverage Co. said Topo Chico Hard Seltzer will release its second variety pack and first-full flavor extension — Topo Chico Margarita Hard Seltzer Variety Pack — next year. “Most of the prepackaged margarita flavored options out there right now … Continue reading
Posted in New Products
Tagged Coca-Cola, Molson Coors, Topo Chico
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Peter Heimark to Chair NBWA
“Peter’s two decades of experience serving the beer distribution industry in Southern California will be especially valuable as he helps lead this industry forward over the next year,” Craig Purser, president/CEO of NBWA. “Peter’s expertise and insights have already served … Continue reading
Posted in beer, Who and What
Tagged Heimark Distributing, National Beer Wholesalers Assocaition, Peter Heimark
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