Author Archives: Joel Whitaker

Amber Beverage Debuts Smoked Pineapple Tequila

Posted on October 20, 2021 by Joel Whitaker

Rooster Rojo will be available initially in Australia, Germany, Russia, the UK, and the USA. “Hispanic-inspired beverages are becoming increasingly popular within the beverage industry’s flavour profiles and pineapple is one of the ‘hottest’ flavours on this list. With our … Continue reading →

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Snoop Dogg’s Indoggo Gin Launches Nationwide Bus Tour

Posted on October 20, 2021 by Joel Whitaker

Along the journey, the tour bus will make stops in various cities where Indoggo Gin will host pop-up liquid tastings, fun activations for partygoers and exclusive giveaway opportunities for 21+ crowds. The tour launched in Los Angeles Oct. 20, Snoop … Continue reading →

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Tres Generaciones Tequila Refreshes Packaging, Unveils Limited-edition Legacy Series

Posted on October 20, 2021 by Joel Whitaker

The new packaging honors the legacy of the past while striking a modernized look and feel. The updated bottles depict three stripes that graduate from imperfect to smooth, with the refinement representing both the brand’s distillation process and how each … Continue reading →

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Patron Tequila Marked Dia de Muertos with a Bee of a Story

Posted on October 20, 2021 by Joel Whitaker

Patron Tequila is celebrating Día de Muertos with a compelling story, narrated by Mexican actor, Eugenio Derbez, that highlights the traditions of honoring ancestors through the journey of the Calavera bee. In accordance with ancient beliefs in Mexico, the veil … Continue reading →

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Truly Hard Seltzer Celebrates International Pronouns Day with Launch of TrulYou Customizable Can Insulator

Posted on October 20, 2021 by Joel Whitaker

In honor of International Pronouns Day (Oct. 20, 2021), Truly Hard Seltzer, a leader and innovator in the hard seltzer category, launched its TrulYou customizable can insulator that allows drinkers to display their pronouns right on their Truly can. The use … Continue reading →

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Who & What —

Posted on October 20, 2021 by Joel Whitaker

Diageo names Emma Walker master blender for Johnnie Walker, succeeding Jim Beveridge, OBE, who is retiring at year’s end after 40 years with Diageo, 20 as master blender.

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