Author Archives: Joel Whitaker

86% of Consumers Have Plans to Celebrate Holidays

Posted on December 19, 2021 by Joel Whitaker

That’s according to Nielsen IQ which found 55% will be decorating the inside of my home, 38% will prepare a meal at home for household members only, 38% will decorate the outside of their house, 32% will go to someone … Continue reading →

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Sisterdale Distilling Signs with RNDC for Texas, LibDib for Florida

Posted on December 19, 2021 by Joel Whitaker

Sisterdale Distilling Co., a Texas distillery, said it signed Republic National Distributing Co. (RNDC) to be its distribution partner in Texas for Sisterdale Distilling Co. Straight Bourbon Whiskey. “Through this strategic partnership, we will leverage RNDC’s established distribution network to … Continue reading →

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Lay’s Partners with Eastside Distilling to Make a Vodka

Posted on December 19, 2021 by Joel Whitaker

Lay’s Potato Chips said it partnered with Eastside Distilling to “transform our signature, proprietary potatoes into a vodka blend.”  It was described as “a traditional potato vodka” made in part with Lay’s proprietary potatoes and was available in very limited … Continue reading →

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For 5th Consecutive Year, Diageo Honored for Green Supply Chain

Posted on December 19, 2021 by Joel Whitaker

The Supply & Demand Chain Executive publication, which covers the entire global supply chain, named Diageo North America to its 2021 Green Supply Chain Award. The Green Supply Chain Award recognizes companies that prioritize sustainability to be a core part … Continue reading →

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818 Tequila Best-Selling New Tequila in U.S.

Posted on December 16, 2021 by Joel Whitaker

That’s according to IRI. Seven months since launch, 818 Tequila is now available in 32 states. On its California launch day in May, 818 sold out online in less than four hours, with retailers across California reporting Blanco allotments selling … Continue reading →

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Jack Daniel’s Leads Beverage Brands in Intimacy

Posted on December 16, 2021 by Joel Whitaker

Jack Daniel’s slipped a notch in MBLM’s Brand Intimacy ratings this year to No. 4 after Coca-Cola, Pepsi and Mountain Dew, but still leads all beverage/alcohol brands.  Heineken is second among bev/al brands and No.5 in overall ratings, followed by Budweiser … Continue reading →

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