Author Archives: Joel Whitaker

Blue Moon Extends Lightsky Brand with Lightsky Tropical Wheat

Posted on February 24, 2022 by Joel Whitaker

“When we launched Blue Moon LightSky nearly two years ago, we challenged the flavor drinkers expect to find in a light beer and it’s still going strong– at the end of 2021, LightSky remained the top light beer in the … Continue reading →

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Rooster Rojo Tequila’s New Message: ‘Sip Don’t Slam’

Posted on February 24, 2022 by Joel Whitaker

The new advertising campaign shows how the premium tequilas from the Amber Beverage Group should be savored and not slammed. The campaign, which comprises film footage, social media content and print ads, was shot in urban Los Angeles. It will be … Continue reading →

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Beer Opposes Maryland Bill to Cut Tax on Spirits-Based Canned Cocktail

Posted on February 24, 2022 by Joel Whitaker

Testifying before the Maryland House Ways and Means Committee, Jim McGreevy, president/CEO, Beer Institute, said the proposal would result in a loss to the state treasury of $21 million over the next five years. He challenged the fiscal impact statement published ahead of the … Continue reading →

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Who & What —

Posted on February 24, 2022 by Joel Whitaker

Distilled Spirits Council of the United States (DISCUS) hires Andrew O’Neil as International Trade Policy Manager.  He joins from the Embassy of Canada in Washington where he analyzed U.S. trade and economic developments.  He started his career as a trainee with … Continue reading →

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What We’re Reading —

Posted on February 24, 2022 by Joel Whitaker

Smoke on the Vineyards: Wine Industry Looks for Solutions to a Continuing Problem The solution won’t be easy or cheap.  (Yakima Herald Republic) The Texas Wine Industry Is Just Getting Started. Grape Farmers Say the End Is Near. A toxic … Continue reading →

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Molson Coors Net Sales Up 6.5% in 2021, Returns to Profit

Posted on February 23, 2022 by Joel Whitaker

Molson Coors Beverage Co. reports net sales rose 6.5% in 2021 to $10.28 billion, the first time in a decade that the company posted full-year revenue growth. Net income reached $80 million, reversing a $1.37 billion loss a year earlier. The … Continue reading →

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