Author Archives: Joel Whitaker

Molson Coors Releases Vizzy Mimosa Hard Seltzer

Posted on February 28, 2022 by Joel Whitaker

In conjunction with the launch, Vizzy also is kicking off a new North American marketing campaign for 2022 dubbed “Iz a Vibe,” which includes a pair of new national TV spots, digital and social media, and out-of-home and point-of-sale advertising. … Continue reading →

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Beat Box Beverages New Flavor: Juicy Mango

Posted on February 28, 2022 by Joel Whitaker

Juicy Mango will be available in the brand’s core 11.1% ABV Party Punch lineup, as well as its new line extension, BeatBox Zero Sugar. The Zero Sugar line promises the same great flavor as BeatBox’s 11.1% Party Punch with lower … Continue reading →

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Who & What —

Posted on February 28, 2022 by Joel Whitaker

Beam Suntory hires Jerry Daykin as vp-global media.  He will be based in London, and joins from Diageo.

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Utah’s Gov. Removes Russian Products From Stores

Posted on February 27, 2022 by Joel Whitaker

“Russia’s ruthless attack on a sovereign nation is an egregious violation of human rights,” Gov. Spencer Cox said. “Utah stands in solidarity with Ukraine and will not support Russian enterprises, no matter how small the exchange.” The order also directors … Continue reading →

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From Bill Clinton to Donald Trump, Every President Has Failed to Lead a Defense of Democracy

Posted on February 27, 2022 by Joel Whitaker

It wasn’t all that long ago — just 16 years, in fact — that half of the world’s population lived in countries designated as “free.”  Now, just one in five do, according to Freedom House.  Whether that will reverse now … Continue reading →

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No & Low Alcohol Beer Will Be Vital to Category’s Growth

Posted on February 27, 2022 by Joel Whitaker

At the end of 2021, CGA’s On Premise Measurement service (OPM) reveals the no/low alcohol segment within beer was worth just under $100 million in sales compared to $99 million at the end of 2019 – demonstrating that the segment … Continue reading →

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