Author Archives: Joel Whitaker

Why Collecting Accurate Data in Tasting Room is Critical

Posted on March 10, 2022 by Joel Whitaker

A just-released analysis for WineDirect finds the top 10% of wineries that collect accurate customer data in a tasting room will earn an additional 50% in online sales beyond what the customer spent in the tasting room.  But the 10% … Continue reading →

Posted in Direct Sales | Tagged , | Comments Off on Why Collecting Accurate Data in Tasting Room is Critical

On-Premise St. Patrick’s Day Bev/Al Sales Seen 5-15% Higher Than Pre-Pandemic

Posted on March 10, 2022 by Joel Whitaker

Catalina, which specializes in shopper intelligence and targeted in-store, TV, radio and digital media and claims the world’s richest real-time shopper database, predicts St. Patrick’s Day week in 2022 will be comparable to last year. Alcohol sales for Super Bowl week this … Continue reading →

Posted in Sales | Tagged , | Comments Off on On-Premise St. Patrick’s Day Bev/Al Sales Seen 5-15% Higher Than Pre-Pandemic

Alberta Distillers Intros Alberta Premium to U.S.

Posted on March 10, 2022 by Joel Whitaker

The stateside launch of Alberta Premium (Beam Suntory) follows the successful relaunch of the Alberta Premium Cask Strength Rye into the U.S. in 2021. The premium 100% Canadian rye whisky currently boasts the title of the No. 1 selling 100% … Continue reading →

Posted in New Products, Spirits | Tagged , | Comments Off on Alberta Distillers Intros Alberta Premium to U.S.

E&J Gallo Winery, 4th Largest Spirits Supplier, Unveils New Brand

Posted on March 10, 2022 by Joel Whitaker

E. & J. Gallo Winery, which introduced E&J Brandy in 1975, has been  building a portfolio of spirits that has been quietly gaining strength and delivering exceptional market performance for nearly 50 years.  It’s now  the fourth largest spirits supplier … Continue reading →

Posted in Spirits | Tagged , | Comments Off on E&J Gallo Winery, 4th Largest Spirits Supplier, Unveils New Brand

Captain Morgan Adds Cherry Vanilla to Line

Posted on March 10, 2022 by Joel Whitaker

Captain Morgan Cherry Vanilla blends the signature taste of Captain Morgan spiced rum with the sweetness of dark cherries, the notes of rich creamy vanilla and a hint of spice to create a contemporary twist on a timeless classic. Captain … Continue reading →

Posted in New Products | Tagged | Comments Off on Captain Morgan Adds Cherry Vanilla to Line

Western Cocktail Launches 2 Canned Tequila Cocktails, Expands Distribution

Posted on March 10, 2022 by Joel Whitaker

Epic Western Cocktail Co., San Antonio, launched two new flavors, Chispa Rita, a skinny margarita, and La Paloma, a grapefruit tequila cocktail. Epic Western has been on the market for nine months and its founders say it is surpassing expectations.  … Continue reading →

Posted in Distribution, New Products | Tagged | Comments Off on Western Cocktail Launches 2 Canned Tequila Cocktails, Expands Distribution