Author Archives: Joel Whitaker

Absolut Launches AbsolutLand in Metaverse at Coachella

Posted on April 11, 2022 by Joel Whitaker

Marking its 10th year as the Official Vodka of Coachella, Absolut said it is extending the festival experience into the metaverse with Absolut.Land, a one-of-a-kind blended activation by a liquor brand at a live event. The celebration is a convergence … Continue reading →

Posted in Marketing | Tagged , | Comments Off on Absolut Launches AbsolutLand in Metaverse at Coachella

TTB on ‘Clean’ in Wine Marketing

Posted on April 11, 2022 by Joel Whitaker

Alcohol & Tobacco Tax & Trade Bureau issued the third in a series of advisories on health-related claims in bev/al marketing. The latest focuses on the word “clean” on wine labels. In some cases, TTB said, the word is simply … Continue reading →

Posted in Alcohol Policy, Promotions | Tagged , , | Comments Off on TTB on ‘Clean’ in Wine Marketing

148 Woodford Reserve $1,000 Mint Julep Cups Honor France

Posted on April 11, 2022 by Joel Whitaker

The Woodford Reserve $1,000 Mint Julep™ charity program, one of the Kentucky Derby’s most distinctive annual traditions, this year honors the connections between Kentucky and France. A total of 148 cups, honoring Derby 148, will be available for purchase at … Continue reading →

Posted in Marketing | Tagged | Comments Off on 148 Woodford Reserve $1,000 Mint Julep Cups Honor France

What We’re Reading —

Posted on April 11, 2022 by Joel Whitaker

Tobin James explains how winery was stalked and terrorized by felon  A neighbor believed Tobin James employees had kidnaped his wife and children and they were being held captive and tortured in one of the winery’s buildings and he could … Continue reading →

Posted in What We're Reading | Comments Off on What We’re Reading —

CBrands Sales Rose 2.8% in Year, Net Turns to a Loss

Posted on April 7, 2022 by Joel Whitaker

Constellation Brands Inc. reports net sales rose 2.4% to $8.820.7 billion in fiscal 202022, ending Feb. 28.  The company reported a $40 million loss compared to a $1.998 billion, or $10.44 Class A share, profit a year earlier. The company … Continue reading →

Posted in Earnings Report | Tagged | Comments Off on CBrands Sales Rose 2.8% in Year, Net Turns to a Loss

Champagne Telmont to Shave Weight of Bottles

Posted on April 7, 2022 by Joel Whitaker

Champagne Telmont said it launched a pioneering experiment to reduce the weight of its glass bottles, working in close collaboration with the French glassmaker Verallia.  The goal is ultimately to decrease the current weight of 835 grams to an even … Continue reading →

Posted in Packaging | Tagged , | Comments Off on Champagne Telmont to Shave Weight of Bottles