Author Archives: Donna Whitaker

U.S., UK Act to Protect Wine, Spirits Trade During Brexit

Posted on February 8, 2019 by Donna Whitaker

U.S. and UK officials agreed to continue recognition of the names “Scotch whisky,” “Irish whisky,” “Tennessee whisky,” “Bourbon

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Sierra Nevada Acquires Brewer of Gluten-Removed Beers

Posted on February 8, 2019 by Donna Whitaker

Acquisition of Sufferfest Beer Co., San Francisco, is a first for Sierra Nevada Brewing Co.  Terms were disclosed.

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Here Are the Alcohol Beverages with Most Loyal Consumers

Posted on February 8, 2019 by Donna Whitaker

Trust has become the connective tissue between brands and loyalty, says Robert Passikoff, president, Brand Keys.  Expectations for

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Bud Light Brews a Brouhaha with ‘No Corn Syrup Added’ Super Bowl Spots

Posted on February 8, 2019 by Donna Whitaker

Here’s the Bud Light ad that’s caused a bit of an uproar:  It’s the one in which the Bud Light King, Bud Knight and friends are trying to

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Is This a Conflict? ABI Owns Rate Beer

Posted on February 8, 2019 by Donna Whitaker

It may be as clean as the driven snow, but Zx Ventures, a division of AB InBev, has acquired 100% of RateBeer.com.  Terms weren’t

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Busch Advertises in Key Market, Claims to Be Funniest Spot

Posted on February 8, 2019 by Donna Whitaker

Nearly three times more households in the Midwest buy Busch beer than the national average.  For the Super Bowl, Busch’s “What Beer Is That?” ran only in Iowa, Illinois, Nebraska, Missouri or

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