And also Kentucky Mule. Atomic Brands uses real distilled spirits in its cocktails instead of malt or flavored beer. In fact, the new Moscow Mule contains six times distilled Monaco vodka and the Kentucky Mule is crafted with 100% Kentucky Bourbon Whiskey.
The Monaco craft cocktail product line is currently available across 34 states, including California, Illinois, Florida and Massachusetts, at such retail establishments as 7-11 and Wal-Mart as well as leading convenience and liquor stores. The company expects the full line of Monaco cocktail products to be available nationwide within the next 18 months.
These products and the entire Monaco line of cocktail beverages, including vodka-based Citrus Rush, Cranberry, Mango Peach and Black Raspberry as well as Tequila Lime Crush and Blue Crush with vodka, rum, gin and tequila are packaged in Ardagh 12 oz. Sleek cans, benefitting from the inherent benefits of aluminum. These advantages include protection from light, retaining the highest standards of ingredient integrity, as well as enjoying the best in sustainability as beverage cans are recycled at the highest rate of any other pack type.
Don Deubler, CEO, Atomic Brands, says it’s really just the beginning in terms of Monaco cocktail line growth. “Enthusiasm for craft and artisan cocktails is an exciting consumer trend,” he says. “And it’s our commitment to provide Monaco consumers with a premium on-premise, bar cocktail experience in a quality package for convenience and accessibility. Aluminum cans also provide the best in package integrity, enabling the retention of very specific and satisfying taste profiles.”
Claude Marbach, CEO, Ardagh Metal, North America, says Atomic Brands is a great example of a company determining and building growth in a relatively new beverage category.