According to a new national survey from Arctic Chill Hard Seltzer, 41% of Americans are more focused on taking care of their body as a result of the pandemic. To promote the power of body positivity and life-balance and help others on a path to self-empowerment, Arctic Chill has announced a new summer-long partnership with figure skating champion and Olympian Ashley Wagner.
Wagner understands how outside voices, and our own internal monologue, can impact the way we feel about ourselves and our body.
According to the national survey from Arctic Chill, nearly a quarter (23%) of Americans have negative feelings towards their body image, with 50% of the population comparing themselves to others at least once a month.
When looking at their definition of ‘happiness’ in life, more than half (53%) of Americans say that happiness is directly correlated to feeling comfortable in their body. What would help people feel more comfortable in their skin? The survey reveals that 47% of Americans say it would be a more balanced approach to health and wellness.
“Arctic Chill was made to be a beverage you could feel good about drinking. We want to help our fans maintain a sense of balance when they are drinking that doesn’t sacrifice fun or flavor,” said Jon London, Chief Marketing Officer at Mass. Bay Brewing Company, maker of Arctic Chill. “Partnering with Ashley to support the Movemeant Foundation allows us to make a real impact, and Arctic Chill is proud to be supporting their mission of promoting body positivity and inclusion through wellness.”
The donation will go to the Movemeant Foundation’s Wellness for All grant program. With the goal of making fitness more accessible for everyone, the grants from this program are offered to females, women of color entrepreneurs, and organizations committed to making health and wellness inclusive to female BIPOC (Black, Indigenous, People of Color) communities.