Aperol, Italy’s iconic orange bittersweet aperitif which ranks 9th in the list of the world’s best-selling cocktails, turns 100 this year. To mark the occasion, Aperol –
— Is launching limited-edition labels to sit on their bottles, that will each be truly unique, thanks to an advanced chromatic formula, that will recreate infinite single variations on an iconic design by Italian artist Lorenzo Mattotti (1990), portraying a young couple dancing holding an Aperol bottle and two glasses full of the unmistakable liquid.
— Is placing three unique pieces of urban art in the Central Cavour Square in Padova, due to be unveiled on the 28th of June in the place where it all began 100 years ago.
— Creating a bespoke illustrated book filled with wonderful stories bringing to life scenarios of joyful connections since the brand first emerged 100 years ago. Telling the story of Aperol in a contemporary way, the graphic novel is comprised of seven comic-strip style stories set in different decades and parts of the world, from Padova to New York.
— Launching op-up bars along the European Coast, starting in Tel Aviv.