Anti-Alcohol Advocates Will Hate This. Maybe Wholesalers Will Too

Artic Buzz Ice Cream is an alcohol-infused ice cream that debuted at the National Restaurant Association show last week. It’s currently sold in Texas, Michigan, New Jersey and Maryland, and has plans for national distribution

Arctic Buzz uses a revolutionary manufacturing process to, literally, infuse a full shot of liquor into every serving size of its hand-crafted, smooth-as-silk ice cream. The result is the first adult dessert with a clearly detectable balance of sweet, creamy ice cream and unique alcohol flavors.

“The adult dessert-and drink-making versatility of Arctic Buzz is very attractive to foodservice operators, in particular, because of the demand for constant menu innovation,” says Brett Stram, a sales associate with national food-industry distributor, Performance Food Group (PFG), and another recent Arctic Buzz representative.

“But the new category potential is exciting as well, because retailers can stand out from their competition and build their overall brand value with a one-of-a-kind option like this.”

Currently, Arctic Buzz is available in seven flavors, including Chocolate, Vanilla, Raspberry, Cookies & Cream, Birthday Cake, Key Lime Pie and Coconut, all vodka-infused with an ABV of 6% up to 9%. Seasonal flavors include Pumpkin Pie, North Pole Nog and Candy Cane Lane.

Always looking to innovate and, in turn, expand menus and markets, Arctic Buzz is already looking to introduce three new flavors, using different liquors, later this summer. They include Lemon Tequila, Rum Raisin and Bourbon Pecan.

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