Angel’s Envy launched a new consumer engagement platform, “500 Main.” The membership-driven platform enables fans to engage more directly with Angel’s Envy through of on and offline experiences personalized to their location and interests.
“500 Main” is a first-of-its-kind experience, not just for Angel’s Envy, but across the spirits industry, bringing fans of the brand a click away from the distillery, no matter where they’re located.
“We challenged ourselves to bring a little of what makes our distillery at 500 Main Street in Louisville so special to consumers year-round, no matter where they’re located,” said Wes Henderson, Co-founder & Chief Innovation Officer.
“We know that when people visit our distillery, meet our team or engage with our Whiskey Guardians, they walk away with a greater appreciation and affinity for Angel’s Envy, and ‘500 Main’ lets us bring that feeling, and those experiences, to a larger audience of our fans around the country.”
Through “500 Main,” members will receive invitations to private Angel’s Envy events localized to them. On the online platform, members will gain access to behind-the-scenes videos of the distilling process at Angel’s Envy, be the first to learn about new releases, and receive cocktail inspiration and tasting tips from the Angel’s Envy Whiskey Guardian family. Members will also have the opportunity to ask and receive answers to questions on an array of whiskey-related topics through the Angel’s Envy expert network.