Andrews Distributing Co. is distributing New Orleans-based Sazerac Co.‘s Alternative Beverage Alcohol (ABA) portfolio.
Sazerac was founded in 1850 and is currently the largest producer of distilled spirits in the United States. The family-owned business has over 400 brands and a presence in more than 120 countries. Andrews will distribute a variety of brands from Sazerac’s ABA portfolio, such as Stroyski, Flash Point Cinnamon and Vera Cruz.
David Holt, Andrews executive VP of marketing, said Sazerac’s innovative portfolio creates a new opportunity for the Andrews team.
“Our partnership with Sazerac creates a great opportunity to expand our portfolio offerings, especially within the convenience and grocery channels,” Holt said. “Strengthening our portfolio with these ABA brands allows our retail customers in these channels to serve their shoppers with an increased selection to grow their businesses.”
Ron Porges, Sazerac division manager, also expressed excitement around the new partnership.
“We are pleased to form this relationship with Andrews,” Porges said. “We look forward to building our alternative beverage business in Texas with this team.”
Andrews launched the Sazerac portfolio in on- and off-premise June 17 within the Dallas-Fort Worth and Corpus Christi areas.