That’s according to a Hanover Research study which found Merlot was cited more than any other variety as the wine to be enjoyed, and preferred, during the winter holiday season, with red blends and Cabernet Sauvignon taking the No. 2 and 3 positions. In fact, red wines were the preferred alcohol beverage for the winter holidays by 72% of survey respondents, and 71% plan to give red wine as a holiday gift.
The survey was sponsored by Bread & Butter Wines.