That’s the results of a nationwide blind taste test conducted by the Beverage Testing Institute.
Participants tasted two samples: A $23 bottle of Jim Beam Black and the other an iconic bourbon with a limited production that can cost up to $3,000.
“For 224 years, my family has focused on making great bourbon, so people can enjoy quality time with their loved ones, especially on a day like Father’s Day,” said Fred Noe, Jim Beam’s seventh-generation master distiller. “We like to let our bourbon speak for itself, so we’re not really surprised by the results of this taste test, which proves that bourbon can be really special and affordable at the same time.”