Presidente is the Dominican Republic beer that Anheuser-Busch InBev acquired in 2012 when it purchased a minority interest in Cerveceria Nacional Dominicana, the Dominican Republic brewer. The $1.2 million transaction helped make A-B one of the biggest beverage companies in the Caribbean.
Rodriguez, of course, is the former New York Yankees slugger. Today, among other gigs, he’s an analyst on Fox Sports.
The agreement makes Rodriguez a co-owner and chairman of Presidente beer. He’s the son of Dominican immigrants.
“Growing up as a Dominican-American in the US, Presidente was not only a beer, it was part of our community. It connected my parents to their home and was a part of every major community event, big or small,” said Rodriguez. “It is truly an honor to get behind a brand with such a deep connection to my heritage and culture, and I cannot wait to help build its future.”
Presidente beer is a symbol of Dominican culture both stateside and abroad.
“We could not be more excited about this partnership with Alex Rodriguez, who is himself an incredible ambassador for the Dominican culture. Presidente is the number one Dominican beer brand in the world with tremendous growth potential here in the US on the back of this unique partnership,” said Ricardo Marques, Group VP Marketing for Value and Core, Anheuser-Busch.
As Chairman of Presidente USA, Rodriguez will help grow the brand presence in the U.S., according to the company.