Drizly has new competition. As do local bev/al package stores.
Instacart, a North American leader in online groceries, said its customers in 14 states and Washington, D.C., can now have alcohol delivered in as fast as an hour from national, regional and local grocers such as Albertsons, Kroger, Publix, Schnucks and Stater Bros., as well as wine and liquor speciality stores like BevMo!, Binny’s Beverage Depot, and Total Wine & More in select locations.
Instacart customers in participating states will now also see a new in-app banner that makes it easier to shop directly from beer, wine and spirit “aisles” of select retailers on the Instacart marketplace.
Instacart has been testing the service. With this expansion, alcohol delivery via Instacart now reaches more than 40 million households across the U.S. and is available from nearly one-third of Instacart’s more than 300 retail partners.
Instacart’s deliverly service is now available in California, Connecticut, Florida, Illinois, Kentucky, Massachusetts, Minnesota, Missouri, North Carolina, Ohio, Oregon, Texas, Virginia, Washington and Washington, D.C.
Instacart said it will continue rolling out alcohol delivery to customers in more states as it is permitted. In addition to the locations where alcohol delivery is currently available via Instacart, customers in Nebraska and Michigan can expect to have access to alcohol delivery through the Instacart marketplace in the coming months.
In states where alcohol delivery is already available on the marketplace, Instacart will be working with existing and new retail partners to add alcohol inventory to their Instacart storefront throughout 2019.
“Part of grocery shopping for many people goes beyond getting fresh produce, meats and pantry staples, and includes picking up the perfect bottle of wine for a dinner party or their favorite beer to sip while watching the big game,” said Nilam Ganenthiran, Chief Business Officer at Instacart. “By working alongside our retail partners to add alcohol to the marketplace, we’re offering customers more choice and making it easier for Instacart to be their ‘one-stop-shop’ to get the groceries they need – including beer, wine and spirits – from the retailers they love.”
“By partnering with Instacart, BevMo! is able to bring our customers a flexible and convenient way to have the drinks they love delivered directly to their door,” said Tamara Pattinson, Chief Marketing and Information Officer for BevMo!. “Instacart’s broad reach has enabled BevMo! to offer 1hr, same-day and next day delivery to more customers than ever before.”