Absolut is seeking real stories of acceptance from fearless fans, friends and followers – including Rita Ora’s personal story to inspire a new song by Ora, as a step toward creating an environment in which all people feel valued and respected.
“As a refugee, I know firsthand how isolating it can feel to be misrepresented in the face of adversity,” said singer songwriter Rita Ora. “I’m excited to join Absolut with The Open Mic Project because we’re using music as a way to bring people together. From sharing my own story to spotlighting others, we’re bringing the issue of acceptance to a global stage and changing today’s current chat to be more inclusive.”