Absolut Toasts to Friendship with “The Registry for Me”

The vodka brand invites singles and their friends – regardless of relationship status to register for the things they want in celebration of themselves and the single friends in their lives with The Registry for Me.

A NerdWallet survey shows the average price of a gift registry item is $72, but many guests spend more. With weddings on the rise this year – a U.S. record of 2.6 million, according to The Knot data – and even more registries to fill, Absolut’s The Registry for Me gives single gals and guys time in the spotlight with a wish list of their very own.

In collaboration with Elfster, Absolut’s The Registry for Me acts as a traditional registry website. Users can curate their wish lists with any items of their choosing from yoga pants and cosmetics to the Absolut Cosmopolitan Cocktail Kit – all in celebration of being single. And nobody knows how to celebrate being single more than Serena Kerrigan, entrepreneur and internet personality, who has teamed up with Absolut to curate her own registry of top tier gifts.

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