The new bottle is made with more than 41% recycled glass, just like all Absolut’s bottles.
This campaign is part of Absolut’s brand platform, Create a Better Tomorrow, Tonight. Absolut believes in building a more open world by using creativity to drive positive change.
Henrik Ellstrom, Absolut’s Director of Strategy and Innovation comments: “Absolut has been committed to sustainable production methods for many years; and we are excited to be celebrating this and specifically our recycling efforts in the form of a bottle launch for the very first time. We believe that a glass bottle must have a second life; the new limited edition bottle is a pure manifestation of this belief. We hope that our new cirucular living campaign will inspire more people to use creativity in order to waste less.”
Marking the launch of the new limited edition bottle, Absolut has co-created a guide to a circular living together with a collective of inspirational minds across the sustainability and creative industries. The guide brings together hacks, insights and anecdotes from the likes of zero-waste influencer Lauren Singer, environmental journalist, Lucy Siegle and many other progressive creators.